Providing the Best Fish and Chip Shop Customer Service
Providing the best fish and chip shop customer service can be a way of differentiating yourself from the competition. You have an amazing location, a fantastic brand, and by far the best fryer in town. But why does that customer that pops in every Thursday evening not come back anymore?
There is often a very simple answer and can easily be fixed. Provide the best customer Service!!!
Using personal experience as an example, I used to go to a local restaurant on a regular basis. Our decision to use this place – in no particular order – was down to the ambience, location, parking, quality of food, price and great service.
Over time, one key element was extracted from this mental list – customer service. That bright, friendly person who had a quick chat with us but did not overstay their welcome, left. They were replaced with an individual just doing a job to get paid.
So how do you provide the best possible customer service in a fish and chip shop? Let’s start with:
- Recruitment
- Training
Fish and Chip Shop Recruitment
As the owner, you might focus on the frying and leave the front of house to a part-timer, often a young person still in education. Ask yourself before you recruit them:
- Do they look the part?
- Do they sound the part?
- Do they smile?
- Will they take pride in their job, are they the sort of person who will speak highly about your shop?
- Can you train them in the art of customer service?
Fish and Chip Shop Training
Most people get a new employee in and say “this is how you use the till, this is how many chips to put in a bag and this is how we fry the fish.” This is just not enough.
You have got to sit down with them and focus on two key areas:
- Health and safety – fire, first aid, hygiene etc
- The customer experience
Let’s take a quick look at health and safety from a customer experience point of view:
- If your employee is outside in public view smoking and then comes in to serve, this will put some people off
- The same person handling food and money is a no from a hygiene perspective
- The uniform, apron or clothes they wear – are they clean?
- Does the employee respect their working environment, is the chip shop counter clean and tidy?
We hope this provided you with some key points to help you in providing the best customer service for your fish and chip shop.
When you look to lease or finance equipment for your fish and chip shop, you will see first-hand how we focus on providing an excellent customer service.
For more details, please call a member of our team on 01494 611 456, or email us on hello@fishfryerfinance.co.uk.